Fill Your Pipeline With Quality PPC Leads at the Lowest CPL
Put one of the UK's best marketers, and the data only millions in ad spend can buy, behind your pipeline.
One thing, done exceptionally well
That one thing is PPC lead generation, driving down what a customer costs to acquire for enquiry-led businesses. Get this right and every other metric is easier, get it wrong and no other metric can save you.
What goes into your campaigns
Fifteen years of refinement, proven through millions in A/B testing, boiled down to four steps. Simple on the surface, ruthless underneath.
Campaign structure
Your campaign is built around the keywords that actually convert, at a cost per lead that stacks up. I already know what works in this space, and anything unproven gets tested with tiny budgets first.
Ads
Your ad messaging is written and sharpened against real data. The right ads can't be commoditised. They come from 15 years of split tests, and the taste to know what'll hit and what won't.
Landing page
Every campaign gets its own landing page, built from scratch and matched exactly to the ad behind it. All from the same guy and process that built this site.
Testing
Every element, message and flow path is constantly tested, iterated and measured - driving the output purer and your cost per lead lower.
Four things, done properly, for 15 years.
Get one detail wrong and you'll pay 2-4x more for half the volume - which is exactly what most people discover after burning 10 or 20k on loss-making leads.
Get all four right and your cost per lead falls while your numbers climb.
That's the whole difference.
It sounds simple, and done well it looks easy - but the moment a live campaign is burning money on every click and you can't see what's wrong, staying calm takes a war chest of proven tactics.
Without one, 'game plans' come unstuck rather quickly.
Two ways to work together
Whether you just want leads in the door or an expert running the whole campaign, pick the model that suits how your business operates.
Pay per lead
You only pay for qualified leads. They're generated and telephone-qualified for you, so you get a predictable flow of buyers into your pipeline without managing any of the marketing yourself.
- Only pay for qualified leads
- Telephone-qualified before they reach you
- Exclusive or shared, matched to your vertical
Campaign management
Your paid campaigns are built and run end to end - strategy, ad accounts, landing pages and ongoing optimisation, reported straight to you. For when you want to own the pipeline with an expert in the driving seat.
- Your ad accounts, built and managed
- Landing pages and conversion tracking
- Direct access, no agency mark-up
Flat fee. Never a percentage of your spend.
I charge a flat monthly fee, sized to your account, so the only thing I'm chasing is a lower cost per lead, and more volume within your budget.
For local service businesses
- One location or service area, steady and predictable
- Full PPC build and a dedicated landing page
- Ongoing testing, plus a direct line to the operator
For national businesses
- Multi-region targeting, higher volume, more moving parts
- Everything in Local, plus multiple campaigns and pages
- Active scaling and ongoing conversion work
For high-volume national
- Big budgets, maximum throughput, daily hands-on tuning
- Everything in National, plus high-spend account management
- Priority access and daily optimisation
Building for the stars
For businesses out to dominate - multi-brand, multi-market, big budgets, no ceiling. Built entirely around your ambition, with the senior operator on it.
- Everything in High volume, scaled with no cap
- Multiple brands and markets, run in parallel
- A bespoke build, sized to your goals
- Priority, founder-level attention
Real lead generation campaigns
A peek under the hood.
No setup fee. No long contract.
There's no setup fee to begin, and no long contract to sign. If the leads aren't working for you, you're free to leave. Low commitment to start, and a model built to keep your business by earning it.
Start an experiment
One set of hands, start to finish
Here's what actually separates me: I run every part of your campaign myself.
The first few days usually go into working out who your buyer really is and how to talk to them.
That's the part most businesses get wrong, and where most campaigns quietly fail.
If you've already nailed it, even better. I'll see that fast, and we skip straight to scaling what works.
If not, you'll get respectful pushback, with a thesis, and you make the final call.
Once it's clear, that message runs straight into the keywords, the ads and the landing page.
Nothing is lost in translation, because there is no translation.
No agency of people pushing and shoving, no diluting it between the idea and first contact with your customer.
Forged at the top of UK lead gen
The method didn't come from nowhere. It was built running PPC at the sharp end of the UK's biggest lead generation operations - for, and alongside, names like these.
From affiliate, to 33% owner, to exit
I joined Quotation Junction as an affiliate and ended up generating 90% of its revenue. That turned into a 33% stake and generating 100% of the PPC leads, producing around 3,000 high-value leads a month at its peak for some of the biggest names in B2B. Each one carried £2k to £30k of customer LTV for our lead buyers, and up to £100k for the occasional outlier contract. I was one of 3 directors, working alongside 3 account managers, 7 lead qualifiers, and admins, right through to a successful exit.
Ollie has been and is a valuable lead partner to Touch Financial and the SFP Group. He has consistently delivered volume with the correct balance of quality, and his campaigns are some of our most profitable tactics. A high-integrity individual who can be relied upon to deliver results.”
Ollie has been a profitable partner to MVF for many years, providing high quality leads and clicks to our clients. It's been a solid win/win relationship, and we hope to continue working with him in the future.”
Leads generated for names you'll recognise.
Here's the reassuring part: this single, end-to-end approach doesn't just keep pace with agencies and in-house teams - it's beaten every one that's gone up against it. That's how I've generated leads for companies like these, alongside many more SMEs.
I've built 90+ mini brands, including VAT Calculators and Solar Love, with many more besides.
Request pricing in 60 seconds
Tell me what you sell and how you'd like to work, and you'll get back estimated lead costs & volume potential - dealing direct the whole way.
turnaround: 1 working day
Already happy with your PPC - but want to scale further?
I can run my own in-house campaigns alongside your existing ones - adding volume without touching, competing with, or risking what already works. It's one of my most-requested moves, and one of the most technical: running two engines this close together takes very careful setup, but done properly it's seamless. Exactly how I keep them from cannibalising each other is the part I've spent years refining - that comes once we're working together.
Just flag it on the form above and I'll share more details alongside your volume and cost estimates.